Universities

Keeping Alumni data up-to-date. What’s the best way? Software from Matoma to the rescue!

By 21. December 2017 No Comments

One of the greatest challenges that faces people working in Alumni management is keeping the data records of former students up-to-date. Everyone is aware that without a current data basis, it is at best difficult and at worst impossible to handle activities such as event management, career services, not to mention fund-raising and mentoring.
But the fact of the matter is that particularly “freshman Alumni” generate a lot of “movement” in their data records straight after graduation. Even in the case of a name change after getting married, the “old” e-mail account is seldom deleted; rather, mails are diverted. And for this reason alone, the e-mail channel to former students is so important.
With the Newsletter Marketing Center, we have created a solution that helps with more than just the targeted and personalised approach to your Alumni. Each e-mail can include so-called Profile Manager forms, where, through a single click the recipient lands directly on the fields that you as the sender of the e-mail have selected for updating.
As all forms and data transmissions are SSL encrypted, transferring or updating bank account details such as IBANS and BICs is possible.

Take a look at the video to see how it works.